Three Sydney SMBs. What the website looked like before, what it looks like now.
Same prospect shape every month — a mobile-broken site, a thin Google Business Profile, and a booking flow that drops calls. The fix is the same shape too: ship the new build, wire the GBP, hand the operator back the inbox.
Penrith
Plumber
Before: Five-second load on a Pixel, no booking button, no schema — calls drop before the page renders.
After: Loads in under 2 s, booking form live on a landing page, AI-search schema in.
Inner West
Café
Before: Hidden from Google Maps entirely, no menu page, no opening hours on the site.
After: Shows up in AI answers for "café near me", menu + hours live, GBP tuned weekly.
Cronulla
Physio
Before: WordPress site stuck on the old theme, no online booking, no AEO surface work.
After: Booking form live on the front page, answer-engine basics in, GBP weekly reply triage.
Three of the rescues queued for the next two quarters — examples, not testimonials.