A monthly retainer for the part most builds forget — keeping the site current.
Most builds ship, then nothing changes for two years. This retainer fixes that cadence monthly — fresh copy, one scheduled blog drop, one seasonal page update. Operator-managed, no dashboards, no logins shared.
- Fresh website copy revisions each month
- Three blog posts scheduled and written
- One in-place page refresh (seasonal or stale page)
- Monthly one-line summary email
- No dashboards, no logins shared
What’s in the drop
Three components, every month — no extras to navigate.
The retainer is intentionally narrow. Each month, three things ship into the site on the same cadence — nothing else gets in the way.
Fresh website copy
One revision pass, roughly a page worth, every month. Headings, proof stat, the FAQ line — wherever the existing build has gone stale.
Monthly blog post drop
Three posts scheduled and written for the calendar. Topics are pulled from whatever’s missing in the existing site, so the drop reads as a pattern, not a content blast.
Seasonal page update
One in-place refresh of a stale page each month — a menu page for a café, a practice-area page for a solicitor, a service-area page for a tradie.
Sample drop schedule
One month, unpacked — three blog posts and one page refresh.
A typical month on the retainer. The exact calendar shifts to whatever’s most stale on the build at the start of the month — but the cadence stays the same.
Pattern holds for cafés, solicitors, plumbers, physios — pick the page at week 2 from whatever’s currently most stale. (Solicitor version swaps the café-flavoured blog topics for practice-area explainers and suburb-specific case-result teasers.)
Before / after
Two Sydney SMB pages the retainer was sized to fix.
Plausibly stale Sydney SMB pages — the kind that ship on day one and never get touched again. Same sites, after one month on the retainer.
Bondi
Café menu page
Before: PDF attached to a hero image, last revised March 2023, no schema, mobile menu three scrolls past the fold.
After: Inline seasonal menu, rotating weekly dishes, LocalBusiness + Menu schema, mobile-first cards, pinned weekly-specials stub.
Parramatta
Solicitor practice-areas page
Before: Five practice areas in a single bullet list, no FAQ schema, no suburb-specific copy, last updated 2022.
After: Each practice area gets its own landing section — FAQ schema, suburb-specific responses (Parramatta, Harris Park, Granville, Toongabbie), case-result teaser, a ContactForm inline.
Get in touch
Skip the quote form — send a one-liner about the business and the existing URL.
Replies inside a Sydney business day, from the single operator who’ll be running the retainer.
One operator · response within a Sydney business day.